Guiding Principles

Innovative Strategies

Accessibility to Digital Tools

Client-Centric Approach

Long-Term Partnership

Affordable

Transparency & Ethical

At Digital Optad, our core values shape every aspect of our work, ensuring innovation, transparency, and ethical leadership in all we do. We are committed to making digital tools accessible to businesses of all sizes, fostering long-term partnerships built on trust and collaboration. Our client-centric approach prioritizes understanding unique business needs and delivering affordable, high-quality solutions that boost efficiency, increase visibility, and drive success. By embracing cutting-edge strategies and adapting to new technologies, we provide businesses with a competitive edge while upholding quality, integrity, and excellence in every project.

About Digital Optad

Digital Optad is a forward-thinking consulting agency dedicated to transforming the digital landscape for businesses of all sizes. We provide consulting and execution services in website design, digital strategy, AI integration, and automation which empower companies to access the latest digital technologies. Our services are tailored to provide cost-effective solutions that enhance competitiveness and drive growth. We focus on equipping startups, SMEs, and student entrepreneurs with the right digital tools to boost efficiency, scalability, and success. At Digital Optad, we are committed to building your online location with innovation and excellence at the core of our operations.

Digital Optad is not just another technological business; it is a disruptor in the space, offering consultation and execution services. In other, we provide guidance to those with in-house resources (e.g., own website developer or social media strategist). If you do not have in-house resources, you can hire us to do it for you. 

Our Vision

Our vision is to unlock access to digital solutions, ensuring that businesses can leverage affordable, high-quality digital marketing tools to scale, compete, and thrive in the global marketplace.

Our Mission

Our mission is to break financial barriers in website development and empower businesses with limited resources by providing high-quality digital marketing tools that enable them to grow, compete, and thrive in the digital space.

Our Collaborative Approach

1. Understand Your Needs

We start by listening to your goals and challenges, ensuring we fully understand your business requirements. Through in-depth discussions and research, we identify the best digital solutions to address your digital problem. 

2. Design Tailored Solutions

With a clear understanding of your needs, we create customized strategies and solutions that align with your objectives. Whether it is website development, AI integration, or digital marketing, we design a plan that works specifically for your business.

3. Deliver Results

Execution is where we bring your vision to life. Our team implements the right tools, automation, and digital strategies to optimize your operations, increase efficiency, and enhance your online presence, ensuring measurable and impactful results.

Meet The Founder

A Social Entrepreneur and Leader in Digital Transformation

Vusimani Kubhayi (Economist)
Vusimani Kubhayi (Economist)

Founder and CEO

Founder's Impact and Value Creation

Summary Of Experience and Expertise

My journey is built on hands-on experience and a passion for innovation. I have worked across various industries, applying my skills in customer relationships, financial management, leadership, digital marketing, business strategy, and mentorship to drive real impact.

Experience and Expertise

Graduate Assistant (Digital Marketing Strategist)

At Osiri University

2025

Duties:

  • Plan and execute online marketing campaigns to boost program visibility, student enrollment, and institutional branding.
  • Use data-driven insights and digital trends to develop marketing strategies aligned with academic initiatives.
  • Design visually compelling program flyers to enhance engagement and communicate key messages effectively across digital platforms.

Digital Marketing Internship

At Excelerate

In Partnership with Rochester Institute of Technology

Recognised as a Star Performer

Duties:

Online advertising, content creation, social media management, email campaigns, and data analysis.

AI-Powered Data Analysis Internship

At Excelerate

In Partnership with Rochester Institute of Technology

Recognised as a Star Performer

My Role:

  • Analyzed student engagement such as program signups, identifying factors driving successful completions, and detecting patterns leading to drop-offs.
  • I built predictive models to forecast engagement trends and identify at-risk students.
  • Recommended strategies to enhance student engagement and reduce drop-offs.

Digital Strategist

At Excelerate

In Partnership with Saint Louis University

Recognised as a Star Performer

My Role:

I led the development of a digital growth strategy. Conducted social media audits to assess digital assets and analyze market trends. I collaborated with cross-functional teams to identify opportunities for optimization and innovation across various digital channels.

Professional and Academic Education

Master's in Economics

From Rhodes University

Thesis Title: Evaluating the Sectoral Competitiveness and Welfare Effects in SACU Economies Under the AFCFTA Framework

Thesis Field: International Trade Economics

Coursework Completed: Financial Econometrics, Quantitative Finance, Portfolio Theory Management, Equity and Derivative Markets, Financial Regulation and Policy, Debt and Foreign Exchange Market.

Coursework Field: Financial Economics

Postgraduate Certificate in Education (PGCE)

From Rhodes University

Teaching Methods: Accounting and Economics at FET level and E.M.S

Master of Science in Financial Engineering

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Postgraduate Program In Digital Marketing

From Purdue University

In joint with Simplilearn

Courses Completed:

  • Induction Session for Purdue Digital Marketing
  • Website Creation
  • Digital Marketing Landscape
  • Behavioral Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)
  • Email Marketing
  • Mobile Marketing
  • Content Strategy
  • Strategies for Paid Campaigns
  • Analytics, ROI & Evaluation
  • AI, Automation & Emerging Technology
  • Digital Marketing Capstone

PhD in Business Innovation

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Recognitions & Awards as a Reflection of Impact and Value Creation

A Lifelong Commitment to Learning & Growth

At the core of my journey is a deep passion for continuous learning and personal development. I believe that entrepreneurship is a lifelong learning process, and I have actively pursued various programs, certifications, and awards to enhance my expertise in customer relationships, financial management, leadership and management, digital marketing, business strategy, and mentorship.

Top 120 Student Entrepreneurship Award

By Rhodes University

In Partnership with Allan Gray Centre for Leadership Ethics

This was awarded in recognition of my outstanding contribution to entrepreneurship, innovation, and economic empowerment. This award highlights my commitment to building sustainable business models grounded in ethical values.

Top 100 Student Leadership Award

By Rhodes University

In Partnership with Investec

This was awarded as recognition of my exceptional contributions to leadership, community service, and academic support throughout my time at the university. My commitment to fostering student engagement and leading impactful initiatives.

Ngwekazi Entrepreneurial Program

By Kore Business Solution

In Partnership with NedBank

Modules Covered: Entrepreneurial Mindset, Business Model Canvas, Business Finance and Funding, Leading as an Entrepreneur, Business Marketing, Meta Business Suite, & Mentorship and Coaching.

Entrepreneurship Development Programme

By Startup School

In Partnership with Investec

Modules Covered:
Week 1: Developing an entrepreneurial mindset
Week 2: Problem identification and solutions development
Week 3: Creating an entrepreneurial strategy
Week 4: Defining and marketing your value proposition
Week 5: Sales(person)ship
Week 6: The fundementals of small business finance
Week 7: Laws, labour and people
Week 8: Intrapreneurship: Becoming indispensable
Week 9: Pitching
Week 10: Value-based leadership in action
Week 11: Operations and supply chain management
Week 12: Scale

Digital Ad Certificate - Digital Marketing

By Aleph Group, Inc

Modules Covered: Introduction (Global Context of Digital Advertising, Introduction to Digital Marketing), Digital Marketing Performance (Audience, Brand Personality, Landing Pages, Social Media Networks, Performance Basics), Reports and Professional Skills (Data Analysis and Professional Development).

Digital Marketing

By Udacity

Powered by Bertelsmann 

Next Generation Tech Booster Scholarship

Modules Covered: Digital Marketing, Search Engine Optimization (SEO), Content Strategy, Search Engine Marketing (SEM), Social Media Marketing, Email Marketing, Paid Social Media Advertising, Landing Page Optimization

Team Achievement Contributed to Rhodes University’s Excellence Award

By Kore Business Solutions

Powered by Nedbank 

I was part of a dedicated team of seven representing Rhodes University. We outcompeted all participating universities to earn the Certificate of Excellence in the Ngwekazi Entrepreneurial Program 2024. This recognition reflects teamwork, innovation, and a shared commitment to impactful entrepreneurship.

Message from the Founder

Why This Matters?

My lifelong learning commitment is not just for personal achievements but to create real change. This passion fuels Digital Optad, enabling me to offer strategic, ethical, transparent, and up-to-date digital solutions that create both business and social impact.

With social impact in mind, I introduced a cost-effective pricing model to make digital solutions accessible without financial strain. I believe businesses should not face large upfront costs. Instead, they should be empowered to generate profit and pay for our services through their business earnings, not personal funds. This removes financial barriers and ensures growth without unnecessary financial pressure.

By continuously expanding my expertise, I ensure that my contributions remain impactful, relevant, and transformative. Let us build your online location, and we do not stop there, we also publicise it to your customers. One idea can change a community, and we provide the tools to make it sustainable.

Get in Touch with Us

Ready to elevate your digital strategy? Reach out to Digital Optad to explore how our innovative solutions can transform your online presence. Our team is eager to discuss your unique needs and tailor a plan that ensures success. Connect with us now to start your journey towards digital excellence.